Search engine is a necessary function in Website Design for the convenience of users to use the web site, and is also an effective tool to study the behavior of web users. Efficient site retrieval can enable users to find the target information quickly and accurately, thus more effectively promote the sales of products and services, and through the depth analysis of the search behavior of visitors to the website, it is of great value to further develop a more effective network marketing strategy. Then how can we do website search engine optimization? What are the important links?
1. Analysis of Web Architecture
Website search engine optimization in website structure is in line with search engine's reptile preference, which is good for SEO. Website architecture analysis includes: eliminating the ill designed website structure, realizing tree directory structure, website navigation and link optimization.
2. Web site directory and page optimization
SEO is not only to make the home page of the website have a good ranking in search engines, but more importantly, let every page of the website bring traffic.
3, key words analysis (also called keyword positioning)
This is the most important part of web search engine optimization. Key words analysis includes: keyword focus analysis, competitor analysis, keyword and website correlation analysis, keyword layout, keyword ranking prediction.
4, content release and link arrangement
Search engines like regular web content updates, so it is one of the most important techniques for web search engine optimization to arrange the content release schedule of Web site construction. The link arrangement sets up the whole website organically, so that the search engine can understand the importance and key words of each web page, and the reference of the implementation is the first point layout of the key words. The battle of friendship links is also unfolding at this time.
5. Dialogue with the search engine
In the search engine to see the effect of SEO, through your site: domain name, know the site's collection and update. Better implementation of dialogue with search engines suggests using Google Webmaster tools.
6. Analysis of web traffic
The website traffic analysis guides the next SEO strategy from the SEO results, and also has guiding significance for the user experience Optimization of the website. Traffic analysis tools, the use of Baidu webmaster tools.
The search engine SEO optimization is basically the six links of the cycle process, only to continue to carry out the above six links to ensure that your site in the search engine has a good performance, thus bringing more traffic. Of course, website search engine optimization is a gradual process, and cannot be accomplished overnight. But when you have completed the project, you will have a continuous flow.
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