websitedesign

After the website design, the most important thing is to carry out the SEO optimization of the website. One of the main tasks of the search engine optimization is to improve the search engine friendliness of the web site. Therefore, every link of the search engine has an inevitable connection with the search engine, and the search engine optimization is actually a reverse reasoning for the search engine's work process. Therefore, learning search engines should start with understanding the principles of search engine optimization.

What are the principles of search engine optimization?
1. Grasping information to remove repetition
In the principle of search engine optimization, spiders do a process of eliminating impurities in the database after grabbing information. If your article is caught by a spider and the class is similar to others, the spider will find that your class is worthless and will be easily discarded. There will be many stop words, such as: ",", ",", "ah", "and" and so on.
2, Chinese participle (word segmentation) treatment
Search engines will cut words according to their Dictionary Thesaurus, and divide your headings and contents into many keywords. So website construction companies must include key words in the title and content when creating content.
3, extract the keywords of the website to compare your page content.
If the density of the key words is reasonable, if the density is relatively sparse, the matching degree of your keyword and content is not high, then the key words are generally not good ranking, you can not make the page inside the keyword, leading to the high density, then the search engine will think you cheat, single. Purely want to test the method of ranking keywords to rank, such a method is easy to be punished by search engine.
4. Calculating the link relationship of a page
In search engine optimization, the so-called link relationship between pages refers to the calculation of the export links and import links of your website. The so-called export links refer to links linked to other websites on your website, which are called export links. Import links, more links to import a page, relatively speaking, the higher the score, the better the ranking of web pages. The more links are exported, the lower the score is, which is not conducive to page ranking.
5, elimination of noise treatment
The so-called noise in search engine optimization refers to a lot of pop-up ads on the web page. Unrelated garbage pages. If the web site hangs a lot of pop-up ads Baidu will think that your website has a serious impact on the user experience, Baidu is a severe blow to these sites, not to give you a ranking. Baidu's ice bucket algorithm hits web page ads.
6. Establish an index
The search engine, based on the results of the above, put the web page into its own index library. The content of the index library is actually the result of a good ranking of Baidu. When we use the site instruction to query the website's collection, Baidu releases the contents of the index.
Will you do SEO search engine optimization on the enterprise website?
The content of most of the business websites now is the combination of words, pictures and video. But when the spider engine is grabbed, he can only like the content of the web site and the other is a blank. Therefore, we should study the SEO optimization strategy of enterprise website content according to the preferences of spiders. Only by making sure of this, can we optimize the website. In search engine, the quality of a website depends on whether the content of the website can give users a valuable demand. If you can do that, search engines will give you a good ranking and speed up the number of Web sites. There are also websites to constantly update the content, so that the search engine comes in a fresh sense of time, so the snapshot of the site will be updated in time, and the ranking will slowly go up.