Website design, we do not realize that we are bombarded with advertisements. Stores, billboards, magazines and online advertising are everywhere. How does a new company break through as our modern world reveals itself?
Every day, the new company wants to grow, but how can we transcend the wall of advertising that has been saturated with us? How can we do that if we don't pull out all the stops? The answer is simple - it all begins with a well thought out design. Your brand image is the first thing someone will know about you, so the right reason is unforgettable.
Define your image
As a company and brand, what do you want to represent? Taking the time to define your brand will help you further define your image and design. Matters to consider include:
personality
style
Future applications and editors
palette
personality
That's how people will relate to your brand and pay high attention to your mission as a company.
Who is your target market and how do you envision them? We consider a financial institution. A neon tint palette with curly fonts may not be your touch. You may want something bold, classic, and trustworthy - which will show that people are safe and secure in trusting your finances.
style
In addition to various fonts and fonts, there are other styles to consider. The size and weight of a font is one thing (especially for headings, headings, or logos), and whether the font is used as text or to display fonts.
Text fonts are used for text in articles and documents, while display fonts are used as titles and logos. Ensuring that these individual fonts are cohesive and responsive to dimensional differences (print ads and online use) should form a major part of your plan.
Planning the future
Just as you think about style, you should also consider how you will develop your brand in the future. Just because you start using an online brand doesn't mean you shouldn't consider a day. You might want to expand to an offline format.
Some of the fonts are designed for pure network font, typeface for printing - so if you have big dreams will be your logo or brand offline in the future, you may want a combination of fonts.
It may require only a few simple adjustments to make the font suitable for other channels, but knowing ahead of time can save a lot of extra work. It may also be useful to find fonts that contain not only letters but symbols / glyphs when searching for fonts. These additional design resources may help when you add some talent to your work, and keep the design flowing.
palette
Color occupies a large share in the brand design. Colors and designs intertwine with each other to create an unforgettable experience. We take apple for example, not only can describe the apple logo (very easy to recall), but also can clearly see the white design. Their brands are based on clean and simple designs, and are quickly identified with all their products, shops and websites.
Choose to represent your company's palette - Ecos Corporation's "green shade", "children's toys", "primary colors", or "neutral colors" of financial institutions - to help further convey your business and brand personality. The use of memory or emotion in the audience will make your brand clearer.
conclusion
Whether you are a strong enterprise or just beginning, you will strive for brand success. We need to be well prepared for the font choices to prepare for their success.
Taking into account the above points, you will be happy to choose the best font for your business. Pay attention to the overall plan of each factor and the enterprise brand strategy (including future plans) together, all will continue to increase the power of your brand, and prevent many companies in one or two years re branding process often hinder. Into their launch.
Take time to create an eternal brand, and in the long run you will save a lot of energy and money.
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